Total merchants
2,846
↑ 12.4% this month
Internal Merchant Cockpit
Overview Intelligence
Know what is happening, why it is happening, and what the team should do next.
Activated merchants
1,074
37.7% activation rate
Monthly transacting
681
↑ 8.1% vs prior period
GMV influenced
KES 18.6M
↑ 16.2% this month
Merchants needing action
184
31 are high priority
Merchant journey funnel
Click any stage to see the merchants and recommended intervention.
Lead captured2,846100% of cohort
Account created2,11274.2% conversion
Organization ready1,49870.9% conversion
Product added1,25183.5% conversion
First value reached1,07485.9% conversion
Growth opportunities
Prioritized by estimated merchant impact and ease of intervention.
28 merchants have products but no first sale
High readiness. Recommended: one-to-one WhatsApp nudge plus assisted first transaction.
54 BAHLITA leads have not completed organization setup
Most stopped after phone verification. Recommended: county champion follow-up.
17 active merchants qualify for Kitabu expansion
Consistent repeat customers and invoice activity indicate strong fit.
Priority merchants
Click a merchant to open the intelligence profile and recommended next action.
| Merchant | Segment | Journey stage | 30d GMV | Last activity | Owner | Next best action |
|---|---|---|---|---|---|---|
WH Wacera HardwareNgong | General Retail | Products added, no sale | KES 0 | 3 days ago | Benjamin | Assisted first sale → |
JW Jambo WinesKasarani | Bars & Liquor | Active merchant | KES 486K | 2 hours ago | Hannah | Merchant spotlight → |
MH Milele HotelNakuru | Hospitality | Organization incomplete | KES 0 | 8 days ago | Esther | County champion follow-up → |
KM Kikuyu Mini MartKiambu | General Retail | At churn risk | KES 328K | 11 days ago | Benjamin | Recovery call → |
TL Thika LoungeThika | Bars & Liquor | Product added | KES 24K | Yesterday | Activation | First-value coaching → |
AG Amani Guest HouseNairobi | Hospitality | Active merchant | KES 219K | Today | Hannah | Upsell fulfillment → |